An entrepreneurial approach to...
management consulting
about us
The Team
ASSOCIATES:
Gary Hendrickse
Gary is the CEO of Sherpa, a brand, marketing and communication company that is 30% owned by the Marathon Group and 30% by Pointbreak. After spending much of his time as head of marketing, communications, product development and regional sales for some of South Africa's leading corporate brands, Gary left the corporate world to become an entrepreneur. Prior to founding Sherpa, Gary was Managing Director of Cape Town's "pocket battleship" of the digital communications sector, Fuse. He was also Sales & Marketing Director of Barno, a leading supplier of promotional and stationery products.
Gary joined the Marathon Group as an Associate Consultant in 2006.
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recognise your business?
Move your curser over each stage to see description.
CONFRONT
You have just launched your new business idea or you are forced to re-think your business model
TRANSFORM
You are in the process of shaping a new business model and are still burning cash
BUILD
Your business is starting to break even, gain confidence and requires structure and processes to build capacity for the future
GROW
Your business is fairly mature and is generating surplus cash
SLOW DEATH
Your sales, profit and/or company culture is starting to deteriorate and you are worried about the sustainability of your business
DEATH
Your business requires major surgery or you are forced to liquidate the business and cut your losses
